Marketing/Digital Analyst - $68K 1st Yr

Itasca, Illinois

Job ID: JN -062017-5944 Function: Marketing
Our client is a World Leader in Automation and is seeking a Digital Marketing Analyst to assist with and manage its ongoing digital marketing activities. Such activities include but are not limited to PPC and SEO management, report analysis, data entry, landing page creation and optimization, and to assist with the development of site content. Must possess a strong ability to analyze, organize, prioritize and execute diverse sets of projects and tasks in a fast-paced, professional environment.
Principal Responsibilities
  • Manage PPC campaign, including but not limited to budget management, heavy keyword and account performance analysis, vendor management, landing page creation and A/B testing, and post-implementation data analysis
  • Perform audience, competitive, keyword and budget research for existing accounts and potential new accounts for SEO and PPC related projects
  • Assist with ongoing management of marketing content, including but not limited to the designing of creative content, performing various A/B tests, proofreading, deploying and providing ROI data analysis
  • Provide detailed reports and analysis of lead generation, revenue generation, and marketing channel effectiveness on a monthly basis
  • Educate and share the digital marketing knowledge gained within this position to other marketing colleagues and upper management
  • Work closely with various division managers and marketing teams to implement improvements and execute various new projects, which often involves heavy data analysis and making recommendations
  • Understand and execute company/department policies and procedures
  • Other related admin duties or projects, as assigned, which could include hands-on management and maintenance other marketing channels like email marketing, trade shows and telemarketing
Qualifications
  • Highly proficient in Microsoft-based programs, particularly Excel, Word and Power Point (must have vlookup and pivot table knowledge for Excel)
  • Must possess a high degree of attention to detail
  • Must possess strong analytical, organizational, and communication skills
  • Must have experience with and possess proficient business writing skills
  • Ability to multi-task among various projects, routine work and urgent requests
  • Ability to work individually as well as in a team setting, often under deadline pressure
  • Ability to handle confidential, sensitive information

Requirements
Bachelor s degree in Marketing, Information Technology or relevant field
3+ years of professional Marketing experience in managing digital marketing campaigns (B2B campaign management experience preferred)
2+ years of PPC management experience (Google Adwords certification preferred), including writing ad copy, creating landing pages and testing paid search ads
Report to
Corporate Marketing Director
IND123

Chris Power

Chris brings an extraordinary passion to recruiting. Having been placed as a candidate by CulverCareers several years ago, he sees and understands the value, and impact, he can make on a daily basis.

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