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Email Marketing Specialist (Santa Fe Springs)

Santa Fe Springs, CA

Function: Marketing Job Number: JN -032019-7087
Dynamic, industry leading client in the industrial engineering space looking for a marketing automation specialist. Responsible for managing the marketing automation platform to leverage all of its capabilities and work as a member of a cross-functional team to drive change in the organization.
Responsibilities:
  • Support essential marketing operations in Act-on & SugarCRM such as managing email programs, the lead lifecycle, lead scoring, lead nurturing, segmentation and data cleansing.
  • Maintain marketing automation integration with CRM and assist in the integration of additional platforms into marketing automation software.
  • Understand and evaluate campaign metrics and distribute performance info to the marketing team.
  • Analyze platform data to deliver actionable insights and recommendations to the marketing team, particularly in the area of customer intimacy.
  • Work w/management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns.
  • Manage Marketing automation efforts and processes, proactively researching and implementing the best practices, strategies and industry standards.
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI and sales growth.
  • Research, evaluate and implement new features and associated technologies.




Skills:
  • Expert knowledge of database management concepts and best practices.
  • Strong working knowledge of CRM (SugarCRM strongly preferred).
  • Working knowledge of Tableau or similar preferred.
  • Superior communication skills both written and verbal.
  • Highly organized and self-motivated with a sense of urgency.
  • Strong independent project management skills. Capable of handling multiple tasks with competing priorities under minimal supervision.
  • Ability to think critically and excellent attention to detail.




Required Experience:
  • Bachelor' s degree in marketing or related field.
  • 1-3 years of marketing automation experience (Act-On highly preferred).





IND123
kim.Dunlap@culvercareers.Com

Kim Dunlap

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