Dynamic, industry leading client in the industrial engineering space looking for a marketing automation specialist. Responsible for managing the marketing automation platform to leverage all of its capabilities and work as a member of a cross-functional team to drive change in the organization. Responsibilities:
Support essential marketing operations in Act-on & SugarCRM such as managing email programs, the lead lifecycle, lead scoring, lead nurturing, segmentation and data cleansing.
Maintain marketing automation integration with CRM and assist in the integration of additional platforms into marketing automation software.
Understand and evaluate campaign metrics and distribute performance info to the marketing team.
Analyze platform data to deliver actionable insights and recommendations to the marketing team, particularly in the area of customer intimacy.
Work w/management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns.
Manage Marketing automation efforts and processes, proactively researching and implementing the best practices, strategies and industry standards.
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI and sales growth.
Research, evaluate and implement new features and associated technologies.
Expert knowledge of database management concepts and best practices.
Strong working knowledge of CRM (SugarCRM strongly preferred).
Working knowledge of Tableau or similar preferred.
Superior communication skills both written and verbal.
Highly organized and self-motivated with a sense of urgency.
Strong independent project management skills. Capable of handling multiple tasks with competing priorities under minimal supervision.
Ability to think critically and excellent attention to detail.
Bachelor' s degree in marketing or related field.
1-3 years of marketing automation experience (Act-On highly preferred).