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Marketing Specialist ($80-90k base!)

Santa Fe Springs, CA

Function: Marketing Job Number: JN -032019-7087

Job Description

Are you passionate about marketing?

Are you looking to align yourself with a stable and highly successful company?

Are you looking for an autonomous role that allows you to make a lasting impact?

If so, this role is the one for you!
I' m currently recruiting for a dynamic, industry leading client in the industrial engineering space looking for a marketing automation specialist. You' d be responsible for managing the marketing automation platform to leverage all of its capabilities and work as a member of a cross-functional team to drive change in the organization.
Here' s what you' ll be doing:
  • Responsible for email marketing program development and execution, including segmentation, testing, and deployment and continually evaluate these for improvements
  • Maintain marketing automation integration with CRM and assist in the integration of additional platforms into marketing automation software.
  • Understand and evaluate campaign metrics and distribute performance info to the marketing team.
  • Analyze platform data to deliver actionable insights and recommendations to the marketing team, particularly in the area of customer intimacy.
  • Work w/management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns.
  • Manage Marketing automation efforts and processes, proactively researching and implementing the best practices, strategies and industry standards.
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI and sales growth.
  • Research, evaluate and implement new features and associated technologies.

Here' s what you need:
  • 3-5 years in marketing automation experience in Act-On
  • Knowledge of email compliance GDPR, CAN-SPAN, CCPA
  • Act-On Certification preferred
  • Experience with Act-On Revenue Attribution/Revenue Impact & Data Studio strongly preferred
  • Strong working knowledge of SugarCRM preferred
  • Strong working knowledge of Tableau or similar preferred
  • Expert knowledge of database management concepts and best practices
  • Bachelor' s degree in marketing or related field

To apply please email chris.Power@culvercareers.Com
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